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Contagious: Why Things Catch On
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$90,000
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Contagious: Why Things Catch On -SIMON & SCHUSTER
The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again.
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